You can use it to draw an audience in, and it also makes a happy ending even more uplifting. This is a mistake, as conflict or hardship can be a powerful thing if embraced. Do I qualify?Īs storytellers, many shy away from touching conflict. Stacy Sherman, Customer Experience Expertįorbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Pay attention to what your heart reveals and speak from that place. Here’s a tip that my mentor taught me: Lower your chin to your chest. The more authentic your message comes across, the greater the chance you’ll impact the audience and leave a lasting impression. Ramp up your storytelling by speaking from your heart while using your brain for the facts and figures.
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